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Top Strategies of Relationship Marketing | WI Employee Benefits Agency

As a business, you are constantly managing your sales funnel–from the first point of contact with a prospect to their purchase of your service. But it doesn’t (and shouldn’t) stop there. Perhaps the most important part of your sales funnel is the follow-up post-sale. It’s in this time of follow-up that you build the ongoing … Continued

The Fundamentals of Performance Management | WI Employee Benefits Team

The right performance management process for your organization depends in large part on what you want to accomplish with it and what you’re willing to invest in it. Here are some principles to keep in mind when deciding on your policy and performing assessments: Performance reviews are often stressful and difficult because the employees don’t … Continued

Effective Leadership Begins with You | Wisconsin Benefits Agency

If you search Merriam-Webster for the meaning of “leader,” you will find some interesting definitions: Something that leads: such as something that ranks first A person who leads: such as a person who has commanding authority or influence Now, think of those in leadership in your life. Do they line up with these definitions of … Continued

Trust Equation | Madison Benefits Partners

We are currently living in a low-trust society as a whole — we keep hearing that news is fake, science is fake, and so on. That makes it hard for us to trust anyone and is why we need to work on building trust in the workplace more than ever. Human resources professionals and business … Continued

Everyone Wins When Growth Is The Goal | Wisconsin Benefits Firm

It’s a dilemma. On the one hand, today’s buzzing, multifaceted working environments challenge employees more than ever before. On the other, these same working environments are often also overwhelming and stressful. Sometimes it seems like success means mania—but this doesn’t have to be the case. More and more frequently, experts urge offices to focus not … Continued

Leadership, Now With More Humility | Wisconsin Employee Benefit Consultants

More and more, we are learning that scientists, marketers, programmers, and other kinds of knowledge workers lead office lives very similar to famous innovators like Watson, Crick, and Franklin, who discovered the structure of DNA. How so? All of these people live work lives structured around progress in meaningful work. And when this progress occurs, it … Continued

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